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Review

"I used all aspects of the 4LTR Press solutions. I found them very helpful study tools.""The online help was great. The games made it so it wasn't boring and I retained more of the information.""I like the online quizzes. They are very helpful. So are the chapter review cards. I use them before each exam."

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About the Author

Thomas N. Ingram (Ph.D., Georgia State University) is professor emeritus of marketing and department chair at Colorado State University. Before commencing his academic career, he worked in sales, product management, and sales management with Exxon and Mobil. Tom is a recipient of the Marketing Educator of the Year award given by Sales and Marketing Executives International (SMEI). He was honored as the first recipient of the Mu Kappa Tau National Marketing Honor Society recognition award for Outstanding Scholarly Contributions to the Sales Discipline. The University Sales Center Alliance has designated Professor Ingram as a Distinguished Sales Educator for his long-term contributions to sales education. Tom has served as the editor of the Journal of Personal Selling & Sales Management, chair of the SMEI Accreditation Institute, and as a member of the Board of Directors of SMEI. He is the former editor of the JOURNAL OF MARKETING THEORY & PRACTICE. Tom's primary research is in personal selling and sales management. His work has appeared in the JOURNAL OF MARKETING, JOURNAL OF MARKETING RESEARCH, JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, and the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. He is the coauthor of one of the ''Ten Most Influential Articles of the 20th Century'' as designated by the Sales and Sales Management Special Interest Group of the American Marketing Association.

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Product details

Series: New, Engaging Titles from 4LTR Press

Paperback: 304 pages

Publisher: Cengage Learning; 5 edition (February 1, 2016)

Language: English

ISBN-10: 1305662091

ISBN-13: 978-1305662094

Product Dimensions:

8.5 x 0.6 x 10.7 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

12 customer reviews

Amazon Best Sellers Rank:

#90,952 in Books (See Top 100 in Books)

The price was great compared to any bookstore (especially ones on campus) and the book was pretty much new. I have no problems with the purchase. The only complaint I have is that I haven't used the book much at all this semester. I could have certainly got an A without it, but that could obviously be different in your class.

The kindle edition does not come with the access code!! It is the same ISBN but it does not have the code! Do not buy if you need the code for class.

Ordered this for my son's marketing class. He says it is fine, easy to read and not too boring!

Needed it for class so it did the job

just what I was looking for!

good

still in shrinkwrap

Good deal

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Get Free Ebook Learning to Lead: How to Bring Out the Best in People (The Leadership library)By Fred Smith

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• Sales Rank: #755827 in Books
• Brand: Brand: W Pub Group
• Published on: 1986-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 182 pages

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PDF Ebook Introduction to PSpice Using OrCAD for Circuits and ElectronicsBy M. H. Rashid

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• Published on: 2003
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